Get Smart With Boconcept - Smartville Furniture

The Smartville Furniture

The living room takes on a new, cutting-edge dimension with the new smartville collection of furniture from BoConcept, born of an innovative collaboration with automotive brand smart to provide a clearly distinctive urban interior design. Clearly inspired from the bold, unique and personal expression of the smart car where little design details are carefully integrated, the smartville collection presents a daring new look. With the smartville chair, a new design icon is born. It resembles a car seat with a clean and hi-tech look, but still has the comfort that you would expect from a living chair.

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The lines of the smart car are clearly integrated in the shapes of the chair’s armrests. The colours and materials choice goes from classy leather in black or tobacco brown with a cool yellow stitching for contrast, to a more casual look with felt in two different grey tones. The smartville sofa is quite masculine with its volume and boxy shape, but the wavy surface and soft edges and corners turn it into a casual, welcoming and comfortable sofa. The design teams have transferred the yellow stitching from the smart car seat, and made it available for the brown leather version and the soft grey version of the smartville sofa. A funky detail that adds personality and emphasizes the curvy lines even more.

The sofa is like all other BoConcept sofas completely modular so customers can create their own individual sofa from a choice of modules, fabrics and leathers, with the basic module being exactly as long as a smart fortwo – 2.69 meters. And finally, the truly modern look is completed by the smartville coffee table with is organic shape and minimalistic design. The table is available in white lacquer, oak, walnut and black-stained oak veneer as well as the very daring yellow lacquer. So the bright yellow ties the designs together - from highlights in the smart fortwo BoConcept signature style to the stitching of the smartville leather sofas and chairs and finally to this bold full coloured surface on the table.

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Sofa with resting unit, available in fabrics and leathers.

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The Smart brand stands for innovation, functionality and joie de vivre. smart products have an unconventional design, high technology standards and are the ideal vehicles for use in urban areas. smart is the world's smallest automotive think tank, always seeking for optimized solutions for urban mobility – be it with the new smart electric drive, the smart ebike or the innovative service car2go that offers the use a smart car without the need to own it in more and more metropolises around the world. Read more about the collaboration HERE.

BoConcept home furnishings are created for people who love interior design, energy and the hip in all aspects of life. Customised, coordinated and affordable design are all part of the package. Customised because their products can be fitted to the dreams and needs of every customer. Coordinated because every little detail has been considered. Affordable because BoConcept wants to spoil their customers by giving them great value. There are more than 260 BoConcept Brand Stores in 60 countries – mainly in big cities around the world.

 

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BoConcept Paragon
04-01/02/03 Paragon, 290, Orchard Road, Singapore 238859
Tel: (65) 6736 0777

BoConcept Katong
#03-33/36, 112 Katong, 112 East Coast Road, Singapore 428802
Tel: (65) 6636311

 



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