The Design Store Opens in Singapore

Officially opening in May 2013, The Design Store by Lifestorey is the second outlet in Singapore from Lifestorey since its first store opening in 1999. A total concept store with everything from dinnerware to lightings to sofas, it offers unique items to give your home that distinct designer look. Proudly housing items from all over Europe and US with direct prices, the 8,000sqft showroom is filled with lively furnishing accessories and furniture. Including big name brands like Muuto, Diesel, Skitsch, Bloomingville, Donna Wilson, Gubi, Jonathan Adler, Haans Lifestyle and Ferm, it aims to offer the local market stylish home furnishing products at reasonable prices.


Jean Wee, Group Design Director, was also looking to fill a gap in the local furnishing scene with items from independent designers. “While travelling around Europe, I had the wonderful opportunity to meet these enterprising designers who look after the whole process from design to production and even sales, on their own or with a small 2-3 man team.” Literally named “cottage industry” due to its nature of operating from home as opposed to being factory-based, it is a burgeoning industry in Europe with potential for growth. The designs are not mass-produced and usually handmade, thus while only available in small quantities, they are unique and personal. Brands like eponymous Mariska Meijers or Ella Doran, and Woouf, are just some of the independent designers that are represented exclusively in Singapore at The Design Store. “They produce items based on their passion, for instance, Mariska is a graphic artist who developed her projects into cushions. I think it is inspiring that regardless of any discipline one is in, you can use those ideas to formulate a product for end consumers”, Jean says. Hoping to surprise customers who come into the store, it is a place that people can spend hours exploring, touching, sitting, and come away feeling refreshed and brimming with ideas. “I don’t want people to just come into our store looking for a plate, and then buy a plate. I want them to come looking for a plate, and then discover plates with hand-painted cat whiskers, or plates with a baby’s face. It would be gratifying if their choices multiplied, and their perspective broadened” says Lawrence Yong, Business Development Manager at The Design Store by Lifestorey, and who also put together the showroom from scratch.


Bringing together a wealth of styles in a kaleidoscopic fashion, the showroom proudly displays the colourful, the cheerful, and the expressive. Lively shapes, fruity pastel tones and romantic details that take on a modern look. Dream-like motifs featuring vegetables and fruit, drawings, embroidery and paintings are juxtaposed with graphically stylised patterns. Industrial or raw designs are given a fresh interpretation, how a product was created is of interest and considered part of its charm and an expression of personality. Pottery exhibiting fingerprints, asymmetrical glassware and exposed welding seams typical of a trend that eschews perfection are complemented by natural materials like wood or coarse knit woollens. Signature pieces from key brand Diesel translated its rock ’n’ roll fashion outlook into furniture with studded belts looped around stools or used as a hanger for round mirrors, or coffee tables emblazoned with photo negatives of DJ turntables. Muuto, another key brand, melds their Nordic sensibility with classic design, striking a balance between the elegant and the rustic. Award-winning Items like their wood lamp, split table or nerd chair choose recycled raw materials and reworked classic pieces, showcasing desires for quality and durability. Hand-sewn vegetable shaped plushies and pastel painted plates of faces from Donna Wilson add a touch of whimsy, while Forestier lights made of cloth and shaped like lanterns illuminate from the ceilings; Stripes and Vichy checks adorn surfaces, perforation patterns, silhouettes, and little flowers exude a tongue-in- cheek charm, and all combine into a fantastical mixture of creativity. On the forefront of design, The Design Store by Lifestorey aims to inspire the modern homeowner when all things that are beautiful are put into place. Brands include: Muuto, Diesel, Skitsch, Donna Wilson, Jonathan Adler, Forestier, Bloomingville, Mariska Meijers, Woouf, G Plan, Gubi, Ella Doran, BTC, Yastik, Now’s Home, and many more.








16 Tai Seng Street #01-00/A, Singapore 534138
Tel: 6749 2422




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